Finmaze
Finmaze is an mobile app to help users who struggle with tracking their finances or want to improve their financial awareness. Easily manage daily expenses by categorizing and tracking them in real time.
98%
Average Time to Add an Expense
Users can quickly add a new expense, making daily tracking effortless
85%
Financial Insight Comprehension
Users understand spending patterns and insights provided by the app after first week of use
92
SUS Score
Overall usability for enterprise workflows, measured across all features
My Role
UX/UI Designer
Collaboration
Private Project
Year
2024
Duration
4 weeks
Tools
Figma, FigJam, Protpie
Problem & Solution
Problem
People who are willing to monitor their entire finances are overwhelmed by monitoring and entering expenses because certain possibilities do not provide them with the most efficient and fastest solution
Solution
The app provides all in one financial tracking features that are easy to use in any situation, effortlessly managing all recurring expenses and income
Qualitative research
As primary qualitative research I have made 8 remote interviews with potential customers, who use most popular apps.
This helped me to find most important and frequently used functions of apps , pain point and chalenges
Interview script
What methods do you currently use to track your expenses and why?
What are the main challenges you face when trying to manage your finances?
Can you tell me about a recent experience where you struggled to stay on top of your expenses?
What motivates you to save, and how do you monitor your progress toward financial goals?
What percentage of your monthly income would you like to save?
Are you generally aware of your monthly expenses and how you spend your money?
Key Findings
Key Interview Findings
User needs
Core User Needs Identified
01
User needs a better representation of their expanses by category
02
User needs a more efficient way to manage recurring expenses
03
User need a quick and easy way to set an expanse
04
User would like to know the amount of their savings on a monthly and annual basis
05
User needs easy access to the app without having to enter a password each time
06
User would also like a clean and visually appealing interface
User Personas
David
Junior Marketing Manager
Goals
Take care of his high costs
Analyze better where to spend money in order to make better savings
Pain points
I don't know where I always spend my money
The costs at the end of the month are always higher than I expected
Other apps make me re-enter everything monthly — tiring
Michael
Civil Engineering student
Goals
Wants to track expenses better to save more
Wants to track overall income and expenses
Pain points
If I write on paper, if I lose the note i can lose the data
I don’t know my month-end savings because I don’t track my spending
Typography & Color palette
Plus Jakarta Sans
aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ
0 1 2 3 4 5 6 7 8 9
Light
Regular
Medium
Semi Bold
Bold
Apricot Rouge
Original Blue
Digital Mint
White
Covert Black
Black Steel
True Black
Visual Design
Showcase
Your product deserves better. Let’s build it right.
slavencovic
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