ludillo.
Online platform that helps tourists explore city of Split through personalized tips and engaging stories. Visitors access it via a QR code in their hotel room for instant recommendations
700 per month
Planned User Reach
accessing Ludilo via QR codes in partner hotels and apartments
3-5 attractions per session
Expected Engagement
guided by personalized recommendations
75
SUS Score
Overall usability for enterprise workflows, measured across all features
My Role
UX/UI Designer
Collaboration
4 Stakeholders and Developers
Year
2024
Duration
10 weeks
Tools
Figma, FigJam
Project Goal
Problem Statement
Tourists in Split often struggle to quickly find attractions and activities that match their interests. They need a platform that provides clear information and personalized recommendations right upon arrival.
Solution Statement
Develop an online platform aimed at enhancing tourists' ability to explore the city of Split and its surroundings more effectively. This platform will offer comprehensive information and captivating narratives about local attractions, enriching the visitor experience.
Business Interviews
During the research phase, I conducted 22 hours of meetings with stakeholders to gain a deep understanding of the main challenges and pain points. These sessions helped identify user needs, business priorities, and key areas where the platform could deliver the most value
Learnings
Tourists often rely on competitors' online apps to learn about destinations, but these resources may not provide up-to-date information on current events and happenings in the city.
Many tourists arrive at their destination without a clear plan for where to go or what to see during their stay.
Most tourists are unaware of the hidden gems a destination has to offer.
Tourists often lack access to articles that share unique stories and insights about the destinations they want to explore.
Research
Quantitative research results
82%
tourists use the application as a guide to find their way around the city more easily
60%
of tourists experience inadequate guidance during their stay.
55%
of tourists are not well-informed about events happening in the city during their visit.
40%
of tourists express a desire to learn more about the stories behind certain attractions in the city.
User Persona
DOKS
This template is a great way to showcase your application's documentation in full with code and imagery.
John
28 y.o.
John is traveling with his Girlfriend around the globe. He is willing to explore different events regardless to money due his high financial stability. He is also a subject to different research on his trips. He and his partners are little bit informed about Croatia and Split and like to stay in a Hotel or apartment.
Goals
Upgrade of existing destinations or provision of new knowledge about the destination
Pain points
He is not at all or insufficiently informed about the destinations around Split that are offered
Struggle to discover experiences that match their personal interests, leading to missed opportunities and a less engaging stay
Marcus
31 y.o.
Ivan is traveling with his girlfriend or as part of a group, creating shared experiences and memories. Whether it’s a romantic getaway or an adventurous trip with friends, these journeys are opportunities to bond, explore new places, and share stories that will be cherished for years.
Goals
He is not informed about current events in the city
Pain points
He is not informed about current events in the city
He struggles to navigate and choose attractions that fit his personal preferences, leading to a less personalized experience
Poppins
aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ
0 1 2 3 4 5 6 7 8 9
Light
Regular
Medium
Semi Bold
Bold
Light Tangerine
Red Aura
Lady Blue
White
Subtle Silver
Dark Space
Mirage
Visual Design
Showcase
Your product deserves better. Let’s build it right.
slavencovic
2025©All rights reserved.
Phone